Shaping the Digital Growth Strategy for a Global Leader in Mental Wellbeing Education

About the Client

One of the world’s most premier education institutions in the mental wellbeing and mindfulness space.

Context

The institution sought to scale its global impact through a cohesive digital strategy—spanning internal learning platforms and external, prospect-facing channels—while improving discoverability, engagement, and conversion across markets.

The Elevate’s Role

The Elevate partnered with the leadership team to design and execute an integrated digital growth strategy.

What We Did

• Structured the institution’s digital asset ecosystem, from internal learning management systems to external websites and prospect portals
• Defined ideal customer personas and aligned communication strategies to each segment
• Led SEO, GEO, and ASO strategy, including keyword discovery (35 target keywords), ROI-led prioritisation, and competitive analysis
• Delivered a comprehensive positioning and baseline performance report across search engines
• Optimised website architecture, content, and crawlability to improve search visibility
• Designed lead funnels to strengthen acquisition and increase conversion

Impact

The engagement established a scalable, data-led digital foundation—improving visibility, engagement, and conversion while supporting the institution’s long-term global growth ambitions.