Shaping the Digital Growth Strategy for a Global Leader in Mental Wellbeing Education

One of the world’s most premier education institutions in the mental wellbeing and mindfulness space.

The institution sought to scale its global impact through a cohesive digital strategy—spanning internal learning platforms and external, prospect-facing channels—while improving discoverability, engagement, and conversion across markets.

The Elevate partnered with the leadership team to design and execute an integrated digital growth strategy.

• Structured the institution’s digital asset ecosystem, from internal learning management systems to external websites and prospect portals

• Defined ideal customer personas and aligned communication strategies to each segment

• Led SEO, GEO, and ASO strategy, including keyword discovery (35 target keywords), ROI-led prioritisation , and competitive analysis

• Delivered a comprehensive positioning and baseline performance report across search engines

• Optimised website architecture, content, and crawlability to improve search visibility

• Designed lead funnels to strengthen acquisition and increase conversion

The engagement established a scalable, data-led digital foundation—improving visibility, engagement, and conversion while supporting the institution’s long-term global growth ambitions.