Shaping the Digital Growth Strategy for a Global Leader in Mental Wellbeing Education
About the Client
Context
The institution sought to scale its global impact through a cohesive digital strategyโspanning internal learning platforms and external, prospect-facing channelsโwhile improving discoverability, engagement, and conversion across markets.
The Elevateโs Role
The Elevate partnered with the leadership team to design and execute an integrated digital growth strategy.
What We Did
- Structured the institutionโs digital asset ecosystem, from internal learning management systems to external websites and prospect portals
- Defined ideal customer personas and aligned communication strategies to each segment
- Led SEO, GEO, and ASO strategy, including keyword discovery (35 target keywords), ROI-led prioritisation , and competitive analysis
- Delivered a comprehensive positioning and baseline performance report across search engines
- Optimised website architecture, content, and crawlability to improve search visibility
- Designed lead funnels to strengthen acquisition and increase conversion
Impact
The engagement established a scalable, data-led digital foundationโimproving visibility, engagement, and conversion while supporting the institutionโs long-term global growth ambitions.